Training in Person (Ottawa) or Remote
Google Analytics, Google AdWords, WordPress
We provide digital marketing training in any area you can imagine, from Google Analytics and Google Ads to online web design classes in Ottawa. If there is a kind of training you are interested in that you do not see listed, feel free to contact us and ask if we can help you.
TYPES OF DIGITAL MARKETING TRAINING WE OFFER
OTTAWA GOOGLE ANALYTICS TRAINING
Google Analytics is a must for anyone in business these days. We will teach you how to create an account, implement tracking code and analyzing data. You will learn how to grow your business through intelligent data collection and analysis. You will be using digital analytics to improve your business like an expert in no time.
OTTAWA WORDPRESS TRAINING
Our web design and development experts will teach you how to use WordPress to build your own website or blog. Our web developers offer online and in person classes in Ottawa. WordPress is free and open source. You will learn how to install WordPress and configure it for SEO, design a WordPress theme, create an e-commerce website , and several other facets of the content management system. Our WordPress tutorial is a complete step-by-step training for creating web pages.
In this training you will learn to:
The two different versions of WordPress.
Website hosting and domain registrars.
How to install WordPress.
An overview of the Dashboard including how to find hidden items.
Cleaning out the stuff that is installed by default.
Finding and installing WordPress themes to instantly change the look and feel of your website.
Plugins. What they are and how you can use them to create magnificent websites.
How to update WordPress, themes, and plugins.
Every single Dashboard setting, what they do, and what you should use in the settings of your website.
Using the media library for images, video and more.
The difference between pages and posts, and a simple way to know which one you should be using for each bit of content you publish on your website.
Effective use of categories and tags. Using these incorrectly can get your site penalized or even banned from search engines.
How to create content using both the Classic editor and the new Gutenberg editor.
How to publish posts, and even schedule them so they will be published at some future date.
Using post revisions.
Two different types of homepage. A blog style page v a more traditional “static” homepage.
Using widgets on your site to add neat features.
OTTAWA GOOGLE ADS TRAINING
Do you want to learn how to drive consistent, round-the-clock traffic to your website? Then you need our Google Ads training class. We’ll teach you how to create, develop, and optimize your own Google AdWords campaign. You will learn how to advertise your products and services on the most popular search engine and harness its power for your own successful business.