12 Tips For Better SEO in 2022

Search Engine Optimization Tips- 12 Hot Tips For Google Optimization

Search Engine Optimization Tips are designed to help you improve your website’s search engine rankings. The most common search engine optimization steps include researching keywords, building backlinks and on-site optimization. In fact, there are endless ways to get higher Google ranking, including advanced SEO tips and techniques. It’s important to learn the basics of SEO practices first, then you can dive into new and more advanced approaches. With that, here are the 12 most important SEO tips you need to know. Brought to you by Ottawa SEO Services and Web Design.

Write Original Content

Writing original titles, descriptions and content is one of the most important SEO tips. Always keep in mind to avoid duplicate content, this rule applies to every piece of content on your website including Meta description tags, title tags, landing pages, ecommerce product pages, category pages and  image alt text. In fact, Google has stated that you ought to avoid “duplicate or near-duplicate versions of your content across your site.”  therefore, always make sure that the content of your website is 100% unique. Whether you run a small blog with a homepage and a series of blog posts,  or you own an ecommerce site,  writing unique content for each page or hiring a writer to do it for you is always worth it.

Write Your Keywords Early On and add Related Keywords 

Everyone knows that you should use your keywords many  times on your page.
However, not everyone knows that the location of the keywords and adding related keywords make a huge difference.
First, You should mention your main keyword at least once at the top of your page.
The reason behind this tip is that Google puts way more weight on terms that appear at the top of a webpage. Second, you need to add synonyms and related keywords,  because there’s something called Google Hummingbird. Google’s Hummingbird update allows Google to understand the topic and go beyond simple keywords. To optimize your content for Hummingbird, simply include variations of your main keyword in your content.

Optimize Your Title Tag For SEO

Your Title Tag is Key when it comes to on-page SEO. Google has said that “it’s important to use high-quality titles on your web pages.” In order to achieve that, you should front-load Your main keyword, which means that your target keyword should be the start of your title tag. In addition, remember to use only one keyword per title, you should avoid stuffing your title with a bunch of keywords. Furthermore, always write shareable, compelling titles. Your title should attract people to click on your page for more.

Use Internal Linking

Internal linking is considered as one of the most straightforward and simplest ways to experience SEO uptick. Fortunately, Internal linking among blog articles and any other content is something that you can do easily on an ongoing basis. It is simply done by adding a link from one page on your site to another one. An internal link tends to connects one page of a website to a different page on the same websiteIn an internal link, the target domain and the source domain are the same. In order to get the most out of it, use keyword-rich anchor text, because Google uses your anchor text as a clue to what your page is about. Remember also to internally link to low authority pages, in order to boost its Google ranking.

Use Google Search Console To Track Your results

The Search Console lets you know how your site is doing in the search engine results pages. When you use it, first make sure to check the Performance report, it provides data to inform you how many people see and click on your site in Google search. It also shows you the exact keywords that people use to find your content. Moreover, remember to check the coverage report, it allows you to know which pages from your site has been indexed by Google. finally, do not forget to check the enhancements. This report includes “Mobile Usability”, check it to make sure that your site is ready to use on mobile devices with no issues.

Build Backlinks To Your Site

Backlinks are important and  strongly correlated with higher Google rankings.
First, choose content formats that tend to do best in terms of backlinks, such as what and why posts. It’s true that this type of content won’t automatically result in links, however it can definitely increase the odds that other publishers will link to you.
Another great way  to get backlinks from authority blogs and news sites in your niche is doing an industry study. Publishing an industry study is an effective way to bring you a ton of traffic, mentions in the press and social media share.

Optimize Your Website’s Loading Speed

Site loading speed is an important ranking factor. Bear in mind that Google’s  downranks pages that load slowly on mobile devices. In order to improve your site’s loading speed, you should eliminate anything that slows down your page speed. To start with, think of  compressing images, because images make up the bulk of a page’s size (in terms of KB). You can also use Lazy Loading images, they can boost your site’s loading speed by 50%. Furthermore, stick to using lightweight themes. Avoid Bulky WordPress themes as they tend to slow things down. What’s more, using a CDN  hurts loading speed, so if you use a CDN, we  recommend testing your website speed with it turned on and off, to find out how it’s affecting your website’s loading speed.

Publish High-quality Content:

There’s no getting around the fact that publishing high-quality content can help you rank higher in Google. It is true that creating content that stands out takes a lot of work, however it is worth it. Always remember that  publishing interesting stuff, gives you a good shot of ranking in Google for your target keywords. It is what will attract people to visit your website frequently, and even share your pages with their friends. If you struggle to create interesting content because you’re in a so-called “boring” niche, all you need to do  is create content around “Shoulder Niches”. Shoulder niches refer to closely-related topics that you can simply create awesome content around.

Avoid Pogosticking: 

Pogosticking is when a Google user clicks on your website, then goes back to the search results. This indicates that the user is trying to find something that can actually help them. When someone pogosticks, Google takes it as a sign that your content is not useful to users, therefore, Google will downrank you.
In order to you keep users on your site longer, we advise you to use a lot  of bullets and subheadings, to make your content easy to read. When visitors find it easy to read your content, they are more likely to spend more time on your site. 

Update Your Website’s Old Pages: 

You should update old pages and blog posts on your site that are collecting dust. This is a very effective way to improve your rankings. All you have to do is update that page. For example, if you noticed that a post from my blog wasn’t really performing well, you should definitely give that page an upgrade. In order to do that, you should add more external links to authority sites. Also, work on the organization of the content, for instance, you can organize it into sections. You can as well modify the title and the description to match the high-quality content standards.

Try Creating Branded Keywords 

Branded Keywords can help rank on the first page of Google. If you’re wondering how, we’ve got you! First,  consider developing a technique, concept or process that’s unique to you. Knowing how to define your Branded Keywords, and create a good strategy around them, is fundamental. You can do that by taking something that already exists, and add a twist. After that, give it a name that is unique, short, descriptive, easy to pronounce and easy to memorize. If you want your term to catch on, you ought to promote it by optimizing your page and creating content with your branded keywords.

Improve your website’s  Organic  CTR

More people will click on your site when you improve your organic click-through rate. This will lead you to get more traffic. The best way to improve your CTR is by using question title tags. According to the studies that  have analyzed millions of Google search results in order to learn more about Google’s CTR, people are more likely to click on your website if you use question title tags. Furthermore, use Long-tail keywords, it is one of the most effective ways to boost your organic CTR, especially in your title and headings. Long-tail keywords are highly descriptive, therefore, they match your content to search intent. Finally, make sure to write effective meta descriptions that informs users what your page is about and also compels them to click through to your post, it is a strategic way of improving your organic CTR. 

Benefits Of Search Engine Optimization For Your Business


Have you ever learned why some websites get more traffic, some get less, some are ranked higher on a search engine, and others are lower? Most questions arise in people’s minds: what can SEO do for your business or website? What are some benefits of Search Engine Optimization for your Business? or Why do you need to be aware of the importance of SEO to rank your business website?

Therefore, it can be easily explained by this example that whenever you feel low and unwell, you find the nearest clinic to your house. The first thing you do is to google its location or acquire some knowledge according to your symptoms. You get the closest clinic around you by SEO. When somebody puts something into google, then google splits an answer back out. So, SEO is how Google finds that answer.

What Is SEO?

SEO means Search Engine Optimization, it refers to the process and techniques that help your website to rank higher from the millions of other sites in response to specific keywords.

When you search, the search engine systems collect information from every page on the web and assist people in finding what they are looking for.

Benefits Of Search Engine Optimization For Your Business

Most of you know SEO has been something in the market, but you are unsure why it is essential and what are benefits of Search Engine Optimization for your Business?

So let’s suppose you have a business website. It looks great, but the problem is that it’s inevitable for your clients. As you were not aware of benefits of Search Engine Optimization for your Business, you didn’t optimize your website.

At the same time, your competitors are confined online. All your hard work goes in vain, and you still need to spend quite a bit of time hunting for clients one by one.

You do not need to worry now. Here, we will let you know some top benefits of Search Engine Optimization for your Business to make you able to make more money. So let’s get into it.

1.    Provide Relevant Information

The most fundamental use of SEO is that it gives a satisfactory result to the researcher by providing them with relevant videos, pics, support text, and web pages, as per their requirement or need.

2.     Lead Acquisition For Your Business | One of the Top Benefits of Search Engine Optimization for your Business

Do you know that one of the best ways to generate your lead for your business website is to get your website ranked high in the search engines? But how do you do it? It is only possible through SEO (Search Engine Optimization).

More and more customers are turning to the internet to find local companies to do business with, but they may never find you if your business website is not ranked near the top of the search results. For b2b, b2c, and non-profitable organizations, Social media, referrals, content marketing, and some other inbound strategies are the great source of lead acquisition.

3.    SEO For Google Business (Brand Awareness)

SEO is the way to find more clients. When you use SEO content for your business, you can get in front of more clients. If you reach the excellent ranks of search engines like yahoo, bing, and Google, it takes your website seriously and makes your website more visible on their platforms. Hence, it will eventually provide you with more traffic and higher conversions.

4.    Cost-Effectiveness

SEO is rated among the most effective and affordable marketing strategies if you work with professionals. It focuses on clients who effectively search for your online services and products.

SEO help business to grow more qualifiedly with many other marketing strategies, resulting in cost-saving for companies. One of the best benefits of Search Engine Optimization for your Business.

5.    Increase Site Usability

To make the websites easier to access for the search engines, SEO concurrently helps make websites more navigable for users. SEO consists of rearing the site’s architecture and links to make pages within the website easier to find and navigate.

6.    Increase Return On Investment

Place advertisements on any site can cost you a massive amount of money, although it didn’t return if compared to SEO efforts. Optimized websites can give you higher returns and better conversion to investments. You can convert your website visitors to potential buyers to make more sales.

7.    Flexibility | Best Benefits of Search Engine Optimization for your Business

SEO for Google business makes it possible to customize many targeted campaigns to reach diverse audiences as organizational needs evolve. Keywords can be changed, which gives you the flexibility to change which product or services you would like to focus on from time to time. In addition, there is no limit to how many people you can reach.

8.    Move Into The New Marketplace

SEO for online business allows you to move into a new marketplace before physically working in that market. You are able to book multiple clients, which will ultimately increase your revenue.

9.    Extra Revenue To Have Fun

SEO is so vital to the firm and growth of your business, as more money means more ability to do various things like upgrading your equipment and saving up for a fun adventure that you want to go on a vacation with your family.

10.  Maximum Rewards

Google SEO for small businesses is a marketing strategy that requires the shortest possible time of at least six months to maintain the optimum ranking. It shows that changing ranks from low to the top happened only once in a blue moon. So it requires your consistency and hard work to get maximum benefits.

Wrap Up | Benefits of Search Engine Optimization for your Business

In today’s competitive market, SEO is getting more critical than ever. Search engines serve millions of people per day looking for the answers to their questions.

SEO is the king of all the marketing strategies for moving into new markets and getting in front of the brand’s new clients, ideal or perfect for your business.

If you have a website or online store, you need solid techniques to get your site to the top of the search results. The provided information can be in the form of web pages, images, videos, and different types of files. As web optimization can help your business develop and meet its business goals.

SEO Marketing In Ottawa 2019

On-Page SEO for 2019 – Whiteboard Friday

Are you looking for SEO Marketing in Ottawa? We have what you need. We offer a wide variety of SEO packages.

The Top Ways To Increase Your SEO Marketing In Ottawa For 2019

Have a mobile friendly website is the most important thing for 2019 SEO Trends.

Mobile Indexing: This means the way Google Indexes Your Mobile site. Making sure your website is mobile friendly is very important. Google’s new ranking factors include “Mobile Friendly Websites”. If your running WordPress make sure you install a plugin they will enable your website to become mobile.

Make sure you go to developers.google.com/speed/pagespeed/insights to check the speed of your website.
  • Page Speed: Google has a bigger ranking factor on the speed of your website. If your website is slow you will not rank well on Google. You need to make sure that your website is “Mobile Friendly and Speed Friendly”. This is the only way you’ll increase your rank on Google. If your website is done in WordPress, you can take a look at this article about websites and speed . You can check your speed using Google’s page speed test tool that can be found here.
  • Think About Doing A Podcast For Your Channel: Have a podcast and taking about your brand and things that you can describe as interesting is very good for SEO. Once the video or podcast is published share it to as many social media networks as possible. Make sure you include the link in your description and be as detailed as possible with your brand. The more words you have in your description, the better it is for you’re SEO. Once your video gets published on YouTube or any other social media platform, you will gain some SEO points.
  • Meta Tags Must Be Done Correctly: Definitely use the title meta-tag, try to include keywords in the title and your description. Google will normally use this for the summary it displays in the search results. It isn’t used for indexing so write it for humans, this is what gets people to click on your link when they see it in the SERP results. Don’t use the same metatags for every single page on your site. Make sure the tags are specific to each individual website.
  • Create Good Content: Make sure your post is over 1300 words. Google was built on content and is still the most important factor in ranking your website. The more unique content you have on your website the better you’ll rank. Most people write 300-400 word articles and expect to rank on first page. It doesn’t work like that. You need very good content, good quality pictures and make sure you do lots of referencing in your article to other websites related to your article. Remember that people have found your site through google for content. So make sure you be as precise as possible about your topic. Include pictures and references to YouTube videos.
  • Doing Off-Site SEO will help in with the mixture: “Off-page SEO” refers to actions taken outside of your own website to impact your rankings within search engine results pages. This includes anything from Social Bookmarks, Directory Submissions, Profile Links, and Blog Comments. These are the most easiest and cheapest off-page SEO ways to help you improve the rank of your website in Google. You need to remember that off-site SEO can sometimes take a couple of weeks for Google to reward your rank. So if you don’t see any results the next day make sure you know that it takes time for Google bots to realize that you’re doing off-site SEO.
  • Creating Relevant Articles: Keeping consistent articles that are related to your site is a must. You need to only create articles based on the brand you’re trying to promote. Don’t switch from an At-Home-Mom doing craft to writing about the Michael Jackson Neverland story. You need to be a bite more consistent in the articles to achieve this kind of google rank award.
Blogger, Instagram, Google+, Twitter, Pinterest, Facebook, YouTube
  • Marketing Your Website Online: Social Media, one of my best advices for clients. Get on Facebook, Twitter, and all other major social media platforms and share and link your brand. Share your blog posts and engage with your target audience this will help you get exposure to the social media world. This will build an audience that will start following you on these platforms. You will have access to them with the swipe a button.
  • Choosing a SEO friendly Theme: Make sure you use a SEO friendly theme that will help you rank better. These themes are usually lightweight. Meaning that they don’t have that many plugins installed therefore the website will run quicker. WordPress is still the best engine for SEO in my opinion. Recently lot’s of WordPress websites have started ranking in couple very high (1st or 2nd page). Themeforest usually has some trendy website themes you can use. All you need to do is learn how to use WordPress. That will consist of a little time and patience. The best teacher I found for learning WordPress and SEO is YouTube. There are countless videos on YouTube that will teach you the in’s and out’s of how to create websites that will help you rank.
Which one will you pick All in 1 SEO or Yoast
  • Download The SEO WordPress Plugin: You will need to either download YOAST SEO or All In One SEO. Both these have their advantages and disadvantages. You can decide yourself when you research which one you prefer. Just make sure you have one of these installed. It will help your SEO especially if your website is new. It will alert Google bots earlier to let them detect your website.
  • Creating The Correct Title For Your Page: Now that you have found the correct keyword you want to rank for you will need to search it in Google. You will need to take notice on what the title consists and how the description is written. When creating the titles for your page please make sure you avoid using duplicate titles you might have already created on your website. This will count as a negative in Google’s eye and they will not rank your site as well. Instead draw attention to your post by creating unique material to your page title so that more people will click on it (and increase your CTR).
  • Clean Up 404 Errors: As far as outbound links are concerned you need to locate the 404 errors on your site. You can do this by using a free plugin called Broken Link Checker. https://wordpress.org/plugins/broken-link-checker.

All in all you will need to spend some time setting everything up. This will consist of many hours searching on YouTube about what you can learn for free (or ads). The Search Engine Optimization game takes a while to master. Lots of trial and error will help you determine which strategy works best for your brand. Only the strong survive in this SEO world. You also need to adapt to the word “Patience”.

Clients from Ottawa sometimes complain about the turnaround time for results. I explain to them that it takes time for Google to index the changes they’ve made. Just imagine all the articles and websites they receive each second of every minute. There is noway that they can provide real time results (Not at the moment of course 2019) because of the complexity of the issue. My advice is for you too keep researching and if you enjoy it to learn more each day. Educate yourself with knowledge and you will be rewarded.

SEO Business Marketing Tips From Ottawa SEO

How To Trust A Well-Reputable SEO Company In Ottawa

Having a business in Ottawa can be difficult especially when you are going to deal with companies who have been long established or have a team of marketing gurus who know how to break through the market. As a new player to the market, you need to know how to draw your cards with limited resources. This is the reason why you should take a look at ottawa SEO companies such as OttawaSEO.net. They will help you optimize your website and make it go up the ranks in various search engines. This enables your site to be visible and generate potential loyal customers who come visit.

Go for a well-renowned SEO company that has an understating in all varieties of SEO including Blackhat SEO, WhiteHat SEO and GreyHat SEO.

Well reputable SEO company

Here are the reasons how you should hire a well-reputable SEO company:

SEO good company hands

Make sure your site is in good hands!

  • Your site is your money site! This is where people come and visit you for business or brand inquiries. They check what you are offering and can potentially lead to a sale later on. What you want to do is create your website in an SEO friendly matter so Google does not penalize you with there search bots. This is where a trusted SEO company in Ottawa like OttawaSEO comes  into play.

seo ranking results

Expect to see a variation of results in your ranking!

  • No one expects to hire a company to receive negative results! You will want to look for a company that will offer a free consultation for the initial face to face session. Look around for different packages and ask around to see which one will fit your needs. Each SEO company will offer different results based on there software. You will want to make sure you have a company that provides you with some kind of SERP engine ranking report every month.


Get your money’s worth for Monthly SEO

  • Lastly, you want to get value for what you have paid for. What better way to have it when you are going to hire an SEO company who has been dealing with different campaigns and shown positive results over the years. This means you are entrusting your website with a professional and not just a self-proclaimed guru. This is what you should be looking for.

How to tap into the SEO marketing industry in Ottawa

  • Having a business in Ottawa implicates a great challenge! It’s hard to start out a company and expect it to get big exposure through the niche its competing for. All it takes is a bit of an investment into SEO organic results. You want to invest in organic SEO results rather than paid results that include bing and google Adwords advertising.

Why does my website need SEO optimization?

  • It is crucial to have your website SEO friendly….Why? This is your online gateway portal to reach out to thousand of potential local customers.  You’ll be able to generate more sales through organic ranking in Googles search results. There are loads of seo ottawa companies offering different packages! Guess what? Only a few of them deliver positive results and can keep up with their claim. Be careful when choosing the correct SEO company. Do your research!


Reasons to Hire a SEO Company from Ottawa

Having a good SEO local image is important for your business

  • When it comes to the Internet marketing, be aware that every article that is posted about your site will leave footprints on Google. Whether it is a good or bad footprint it will always remain on the web. The most important concept you’d like to adapt for this is to have as many good backlinks to your website. The bad backlinks or negative reviews will not factor in as big as the good reviews. . This can be accomplished simply by finding the right SEO company to assist you in increase your SERP rank.

Obtaining high quality organic linking from websites with good authority

  • You’ll want to obtain good quality backlinks from the web. Google hates spam and if they catch your site being connected to cheating SEO  your website will have a lower ranking. This is the reason why you should not be hiring any other company. Go for one who knows how to build up your site with the use of organic links in order to move up to page one of Google.

The more unique visitors you receive on your website – The more leads you’ll receive.

  • They main ingredient into having and running a successful business is being up to date with technology. This day and age if your business is behind in a technological aspect you will suffer. You will want to rank for as many keywords as possible in Google. The more organic keywords you rank for, the more traffic you’ll receive.


So what are you waiting for ? Do your SEO research and check out some local companies and see what they have to offer!! Feel free to contact me through the contact form if you have any questions.