Search Engine Optimization Tips- 12 Hot Tips For Google Optimization

Search Engine Optimization Tips are designed to help you improve your website’s search engine rankings. The most common search engine optimization steps include researching keywords, building backlinks and on-site optimization. In fact, there are endless ways to get higher Google ranking, including advanced SEO tips and techniques. It’s important to learn the basics of SEO practices first, then you can dive into new and more advanced approaches. With that, here are the 12 most important SEO tips you need to know. Brought to you by Ottawa SEO Services and Web Design.

Write Original Content

Writing original titles, descriptions and content is one of the most important SEO tips. Always keep in mind to avoid duplicate content, this rule applies to every piece of content on your website including Meta description tags, title tags, landing pages, ecommerce product pages, category pages and  image alt text. In fact, Google has stated that you ought to avoid “duplicate or near-duplicate versions of your content across your site.”  therefore, always make sure that the content of your website is 100% unique. Whether you run a small blog with a homepage and a series of blog posts,  or you own an ecommerce site,  writing unique content for each page or hiring a writer to do it for you is always worth it.

Write Your Keywords Early On and add Related Keywords 

Everyone knows that you should use your keywords many  times on your page.
However, not everyone knows that the location of the keywords and adding related keywords make a huge difference.
First, You should mention your main keyword at least once at the top of your page.
The reason behind this tip is that Google puts way more weight on terms that appear at the top of a webpage. Second, you need to add synonyms and related keywords,  because there’s something called Google Hummingbird. Google’s Hummingbird update allows Google to understand the topic and go beyond simple keywords. To optimize your content for Hummingbird, simply include variations of your main keyword in your content.

Optimize Your Title Tag For SEO

Your Title Tag is Key when it comes to on-page SEO. Google has said that “it’s important to use high-quality titles on your web pages.” In order to achieve that, you should front-load Your main keyword, which means that your target keyword should be the start of your title tag. In addition, remember to use only one keyword per title, you should avoid stuffing your title with a bunch of keywords. Furthermore, always write shareable, compelling titles. Your title should attract people to click on your page for more.

Use Internal Linking

Internal linking is considered as one of the most straightforward and simplest ways to experience SEO uptick. Fortunately, Internal linking among blog articles and any other content is something that you can do easily on an ongoing basis. It is simply done by adding a link from one page on your site to another one. An internal link tends to connects one page of a website to a different page on the same website. In an internal link, the target domain and the source domain are the same. In order to get the most out of it, use keyword-rich anchor text, because Google uses your anchor text as a clue to what your page is about. Remember also to internally link to low authority pages, in order to boost its Google ranking.

Use Google Search Console To Track Your results

The Search Console lets you know how your site is doing in the search engine results pages. When you use it, first make sure to check the Performance report, it provides data to inform you how many people see and click on your site in Google search. It also shows you the exact keywords that people use to find your content. Moreover, remember to check the coverage report, it allows you to know which pages from your site has been indexed by Google. finally, do not forget to check the enhancements. This report includes “Mobile Usability”, check it to make sure that your site is ready to use on mobile devices with no issues.

Build Backlinks To Your Site

Backlinks are important and  strongly correlated with higher Google rankings.
First, choose content formats that tend to do best in terms of backlinks, such as what and why posts. It’s true that this type of content won’t automatically result in links, however it can definitely increase the odds that other publishers will link to you.
Another great way  to get backlinks from authority blogs and news sites in your niche is doing an industry study. Publishing an industry study is an effective way to bring you a ton of traffic, mentions in the press and social media share.

Optimize Your Website’s Loading Speed

Site loading speed is an important ranking factor. Bear in mind that Google’s  downranks pages that load slowly on mobile devices. In order to improve your site’s loading speed, you should eliminate anything that slows down your page speed. To start with, think of  compressing images, because images make up the bulk of a page’s size (in terms of KB). You can also use Lazy Loading images, they can boost your site’s loading speed by 50%. Furthermore, stick to using lightweight themes. Avoid Bulky WordPress themes as they tend to slow things down. What’s more, using a CDN  hurts loading speed, so if you use a CDN, we  recommend testing your website speed with it turned on and off, to find out how it’s affecting your website’s loading speed.

Publish High-quality Content:

There’s no getting around the fact that publishing high-quality content can help you rank higher in Google. It is true that creating content that stands out takes a lot of work, however it is worth it. Always remember that  publishing interesting stuff, gives you a good shot of ranking in Google for your target keywords. It is what will attract people to visit your website frequently, and even share your pages with their friends. If you struggle to create interesting content because you’re in a so-called “boring” niche, all you need to do  is create content around “Shoulder Niches”. Shoulder niches refer to closely-related topics that you can simply create awesome content around.

Avoid Pogosticking: 

Pogosticking is when a Google user clicks on your website, then goes back to the search results. This indicates that the user is trying to find something that can actually help them. When someone pogosticks, Google takes it as a sign that your content is not useful to users, therefore, Google will downrank you.
In order to you keep users on your site longer, we advise you to use a lot  of bullets and subheadings, to make your content easy to read. When visitors find it easy to read your content, they are more likely to spend more time on your site. 

Update Your Website’s Old Pages: 

You should update old pages and blog posts on your site that are collecting dust. This is a very effective way to improve your rankings. All you have to do is update that page. For example, if you noticed that a post from my blog wasn’t really performing well, you should definitely give that page an upgrade. In order to do that, you should add more external links to authority sites. Also, work on the organization of the content, for instance, you can organize it into sections. You can as well modify the title and the description to match the high-quality content standards.

Try Creating Branded Keywords 

Branded Keywords can help rank on the first page of Google. If you’re wondering how, we’ve got you! First,  consider developing a technique, concept or process that’s unique to you. Knowing how to define your Branded Keywords, and create a good strategy around them, is fundamental. You can do that by taking something that already exists, and add a twist. After that, give it a name that is unique, short, descriptive, easy to pronounce and easy to memorize. If you want your term to catch on, you ought to promote it by optimizing your page and creating content with your branded keywords.

Improve your website’s  Organic  CTR

More people will click on your site when you improve your organic click-through rate. This will lead you to get more traffic. The best way to improve your CTR is by using question title tags. According to the studies that  have analyzed millions of Google search results in order to learn more about Google’s CTR, people are more likely to click on your website if you use question title tags. Furthermore, use Long-tail keywords, it is one of the most effective ways to boost your organic CTR, especially in your title and headings. Long-tail keywords are highly descriptive, therefore, they match your content to search intent. Finally, make sure to write effective meta descriptions that informs users what your page is about and also compels them to click through to your post, it is a strategic way of improving your organic CTR.